What’s in a meme? And a covid meme, particularly?Īt the most basic level, a meme is a representation of a phenomenon or concept that is repeatedly imitated and mutated ad infinitum.
The longer this pandemic lasts, the more memes people seem to create.
Toilet paper hoarding was the first thing that went out of control… it became a form a currency since not everyone could get any:Įveryone not used to working from home (and the luxuries it entails) are realizing you gotta be prepared for that impromptu Zoom call with the boss: Parents who don’t normally home school are frustrated (and they probably don’t remember how hard it is to math): So many movies about apocalypse (including zombie apocalypse) that we had very different expectations… no one thought robes and slippers would be involved: Pets at home not sure what to make of quarantine: And by being able to spot the funny (instead of constantly trying to be the funny) you’re opening your mind to opportunities and other viewpoints.Īs it happens, I’ve been thinking a lot lately about all the memes (and humor) I’ve seen relating to COVID-19. The next day I watched Karyn Buxman’s TEDx Talk where she suggests it’s “more important to ‘see’ funny than it is to ‘be’ funny.” And to do that you have to intentionally raise your awareness and start looking for humor, you’ll see funny things everywhere. Not a week later, I read an article by SparkToro co-founder and CEO Rand Fishkin that starts “When folks ask me about how best to do marketing right now, my answer is consistently turning into the same three words: Read the room.” “It’s hay fever, it’s not… well read the room hay fever, we’ve got enough going on.” Seems like everyone needs to justify sneezing or coughing these days. Scott and I were recently talking about her work on laughter and humor, when she muted her microphone to not cough in my ear. Nobody knows this better than Professor Sophie Scott, Director of the Institute of Cognitive Neuroscience at University College London.
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